Skin Saver Labs Unveils New Brand Identity and Packaging for Cult-Favorite Barrier Lotion

A fresh look, improved usability, and a bold step forward in daily skin protection

Hollywood, CA — [Insert Date] Skin Saver Labs, formerly known as Skin Saver Lotions, is proud to announce an exciting new chapter: a full brand evolution alongside redesigned packaging for its beloved flagship product, now simply called Barrier Lotion.

With a refreshed name, new visual identity, and upgraded packaging, Skin Saver Labs is embracing its mission to bring effortless, everyday skin protection to more people than ever before.

At the center of this evolution is the introduction of sleek, easy-to-use tubes, replacing the brand’s original bottles. Designed with real users in mind—from makeup artists to daily skincare enthusiasts—the new format delivers greater convenience, portability, and control.

“We’ve always listened closely to our community, and this update reflects exactly what they’ve asked for,” said Jennifer Aspinall, Founder of Skin Saver Labs. “This is more than a packaging change—it’s a brand transformation that sets the stage for where we’re headed next.”

A New Name, a Bigger Vision

The transition to Skin Saver Labs marks an expansion beyond a single hero product into a growing portfolio dedicated to innovative skin protection and care. The updated branding captures the company’s science-meets-simplicity approach and its commitment to creating products that seamlessly fit into modern routines.

Alongside the rebrand, Barrier Lotion continues to stand out as a category-defining essential: a lightweight, invisible layer that sits after moisturizer and before makeup, helping shield skin from environmental stressors and cosmetic irritants.

Confidence, Layered In

Barrier Lotion works by creating a breathable barrier that:

  • Helps lock in hydration

  • Protects against environmental pollutants

  • Buffers skin from harsh cosmetic ingredients

  • Remains gentle enough for even the most sensitive skin

The result is a product designed not just to protect skin—but to help people feel more confident wearing it.

New Packaging, Same Trusted Performance

Barrier Lotion is now available in two versatile tube sizes:

  • 6 oz tube — ideal for daily use and professional settings

  • 1.5 oz tube — perfect for travel, on-the-go routines, and makeup kits

The updated tubes enhance usability of this product that our customers know and love.

A Step Toward What’s Next

This rebrand signals the beginning of an exciting new era for Skin Saver Labs, with plans to expand its offerings and continue innovating at the intersection of skincare, protection, and performance.

“Our goal is simple,” Aspinall added. “We want to make it easier for everyone to protect their skin—and feel confident doing it.”